2024 Brazilian Marketing & e-Commerce Calendar: Ideas for your Brand & Business Growth in Brazil

Timing is crucial in marketing, creativity and communication. That's why a calendar with holidays, important dates and celebrations (per niche) is so important. However, not only timing is vital; cultural immersion (both in time and space) is equally influential on the result of e-commerce performance and advertising campaigns.

If you want to benefit from the Brazilian Portuguese Market, you have a challenge: how to be time-accurate and culturally immersed in the Brazilian culture if you don't belong to it and don't understand how the Brazilians tick?

That's why Amanda de Andrade's team created a trustworthy & permanent Brazilian marketing & e-commerce calendar with holidays, market opportunities, celebrations, key dates, e-commerce ideas, brand activations & national advertising campaigns based on Brazil's cultural events & consumer behaviors. This page is constantly being updated and enriched to grant you success and ease when talking to Brazilians and selling to our wide range of demographic groups and target audiences.

With essential e-commerce dates & marketing tips and strategies for your brand, your marketing team and your agency's localization project, this page is a permanent resource page with the most important dates for advertising purposes.

Take advantage of useful and verified information on our Brazilian Calendar that has been helping marketers:

• plan communication content
• without committing a gaffe
• or mixing up dates and names
• nor missing opportunities
• or even offending natives with bad timing, accuracy and cultural insensibility.

2024 National Brazilian Holidays

The Mandatory and Optional Brazilian Holidays below are organized by:

date: name in English (name in Portuguese) - day of the week.

Note that many of the Brazilian official holidays that are both traditional and recognized by the government are related to the Catholic Church. The other major portion is related to the History of Brazil throughout Colonization, the Proclamation of the Republic and later achievements.

• 1 January: New Year's Day (Confraternização Universal) - Monday
• 12 February: Carnival (Carnaval) - Monday
• 13 February: Carnival (Carnaval) - Tuesday
• 14 February: Ash Wednesday (Quarta-Feira de Cinzas) - Wednesday
• 29 March: Good Friday (Paixão de Cristo) - Friday
• 21 April: Tiradentes Day (Tiradentes) - Sunday
• 1 May: Labour Day (Dia Mundial do Trabalho) - Wednesday
• 30 May: Corpus Christi - Thursday
• 7 September: Independence Day (Independência do Brasil) - Saturday
• 12 October: Our Lady of Aparecida (Nossa Senhora Aparecida) - Saturday
• 2 November: All Souls Day (Finados) - Saturday
• 15 November: Republic Day (Proclamação da República) - Friday
• 20 November: Black Consciousness Day (Dia Nacional de Zumbi e da Consciência Negra) - Wednesday
• 25 December: Christmas (Natal) - Wednesday

Interesting Brazilian Holidays for eCommerce, Communication, Media & Film

In the following list, you'll discover about the international holidays that are really celebrated or even remembered in Brazilian Culture and day-to-day life. You'll also find insights and correlated Multimedia & Audio Production key dates.

• January
  • 8 - National Photographer's Day (Dia do Fotógrafo)
  • 24 - International Day of Education
  • 25 – Sao Paolo City Anniversary (Aniversário da Cidade de São Paulo)
  • 26 - International Day of Clean Energy
  • 27 - International Day of Commemoration in Memory of the Victims of the Holocaust
  • 31 - The Grammy Awards
• February
  • 1 - National Advertising Man & Woman's Day (Dia do Publicitário)
  • 8 - Opera Day
  • 13 - World Radio Day
  • 14 - International Valentine’s Day
• March
  • 1 - Rio de Janeiro City Anniversary (Aniversário da Cidade do Rio de Janeiro)
  • 8 - International Women's Day (Dia Internacional da Mulher)
  • 15 - World Consumers Rights Day (Dia do Consumidor)
  • 19 - International Client's Day
  • 20 - International Day of Happiness
  • 21 - International Day of Forests
  • 22 - World Water Day
  • 27 - National Circus Day (Dia do Circo)
  • 31 - Easter (Páscoa)
• April
  • 13 - International Kissing Day (Dia do Beijo)
  • 15 - World Art Day
  • 19 - National Indigenous People's Day (Dia dos Povos Indígenas - Dia do Índio)
  • 21 - World Creativity and Innovation Day
  • 21 - Brasilia City Anniversary (Aniversário da Cidade de Brasília)
  • 22 - Discovery of Brazil (Descobrimento do Brasil)
  • 24 to 30 - World Immunization Week
  • 29 - International Dance Day
  • 30 - International Jazz Day
• May
  • 1 - World Labor Day (Dia Mundial do Trabalho)
  • 3 - World Press Freedom Day
  • 8 - Marketing Professional's Day (Dia do Profissional de Marketing)
  • 12 - Mother's Day (Dia das Mães) - on the 2nd Sunday
  • 22 - International Day for Biological Diversity
• June
  • 3 - World Bicycle Day
  • 5 - World Environment Day
  • 12 - National Valentine's Day (Dia dos Namorados)
  • 14 - World Blood Donor Day
  • 19 - Brazilian Cinema Day
  • 20 - World Refugee Day
  • 25 - Immigrant Day (Dia Internacional do Migrante)
  • 27 - Micro-, Small and Medium-sized Enterprises Day
• July
  • 13 - World Rock Day (Dia Mundial do Rock)
  • 19 - National Football/Soccer Day (Dia do Futebol)
  • 20 - International Friendship Day (Dia do Amigo)
  • 26 - Grandparents' Day (Dia dos Avós)
• August
  • 9 - International Day of the World's Indigenous Peoples
  • 11 - Father's Day (Dia dos Pais) - on the 2nd Sunday
  • 19 - World Photography Day (Dia Mundial da Fotografia)
• September
  • 15 - Custumer's Day (Dia do Cliente)
  • 1 to 14 - Brazilian Black Friday (Semana do Brasil - Black Friday Brasileira) - on 1st and 2nd week - dates yet to be confirmed by the Government
  • 27 - World Tourism Day
• October
  • 1 - International Coffee Day (Dia do Café)
  • 1 - International Music Day
  • 1 - World Vegetarian Day
  • 4 - World Smile Day
  • 4 - World Animal Day
  • 5 - World Teachers’ Day
  • 12 - Children's Day (Dia das Crianças)
  • 15 – National Teacher's Day (Dia do Professor)
  • 16 - World Food Day
  • 27 - World Day for Audiovisual Heritage
• November
  • 2 - International Day to End Impunity for Crimes against Journalists
  • 10 - World Immunization Day
  • 19 - International Men's Day
  • 21 - World Television Day
  • 22 - Musician's Day (Dia do Músico)
  • 29 - Black Friday - last Friday
• December
  • 2 - Cyber Monday - next Monday after Black Friday
  • 3 - International Day of People with Disabilities
  • 31 - Reveillon

Valuable Holidays for Language, Localization & Accessibility

Additionally to knowing which international days are in fact celebrated, you can discover national days that the rest of the world is not aware of and have trustworthy information to plan your content and marketing efforts inside the Creative and Content Creator niches:

• January

  • 4 - World Braille Day
  • 7 - National Reader's Day (Dia do Leitor)
  • 24 - International Day of Education

• February

  • 7 - National Printer & Typography's Day (Dia do Gráfico)

  • 21 - United Nations International Mother Language Day

• March

  • 3 - International Day for Ear and Hearing Loss
  • 20 - French Language Day
  • 21 - World Poetry Day

• April

  • 2 - World Autism Awareness Day
  • 7 - National Journalist's Day (Dia do Jornalista)
  • 20 - Chinese Language Day
  • 23 - World Book and Copyright Day
  • 23 - Spanish Language Day
  • 23 - English Language Day
  • 26 - World Intellectual Property Day

• May

  • 5 - World Portuguese Language Day

• June

  • 6 - Russian Language Day

• July

  • 25 - Writer's Day (Dia do Escritor)

• September

  • 8 - International Literacy Day
  • 23 - International Day of Sign Languages
  • 28 - International Day for Universal Access to Information
  • 30 - International Translation Day

• October

  • 5 - World Teachers’ Day
  • 8 - International Literacy Day
  • 12 - World Spanish Language Day
  • 15 – National Teacher's Day (Dia do Professor)
  • 27 - World Day for Audiovisual Heritage
  • 29 - National Book Day (Dia Nacional do Livro)

• December

  • 3 - International Day of People with Disabilities
  • 18 - International Migrants Day
  • 18 - Arabic Language Day

Names of the months

To help you familiarize yourself with the Brazilian Calendar, here it goes the translation of the months:

• January: Janeiro
• February: Fevereiro
• March: Março
• April: Abril
• May: Maio
• June: Junho
• July: Julho
• August: Agosto
• September: Setembro
• October: Outubro
• November: Novembro
• December: Dezembro

Seasons in Brazil

We have the same seasons the rest of the world has (at least in the names!). Actually, there are places in Brazil where it snows (that's true, I live near them and I've seen it!):

• Summer: Verão (from 21th December to 21th March)

• Autumn: Outono (from 21th March to 21th June)

• Winter: Inverno (from 21th June to 23th September)

• Spring: Primavera (from 23th September to 21th December)

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